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When They Zig, You Zag

One way to differentiate against AI.

Heyo/Chatbot/October 7, 2026
When They Zig, You Zag

Description

When everything is going hard towards AI-first, you differentiate by going the complete opposite. Heyo is a "human-first" chat tool that let's founders talk to real users, live on their website. Their promise: "Be more human then your competitors." That's obviously not something you can prove for certain. But it's not hard to see that these days every website chat is powered by AI or some form of automation. In that sense, their claim feels easy to believe.

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Quick Details

CategoryExample
Content TypeHomepage
TopicPositioning & Messaging
CompanyHeyo
IndustryChatbot
PublishedOctober 7, 2026

Quick Details

CategoryExample
Content TypeHomepage
TopicPositioning & Messaging
CompanyHeyo
IndustryChatbot
PublishedOctober 7, 2026

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