What's New
Browse the latest additions to our collection, organized by month.
Positioning For the Top 1%
ExamplePositioning & Messaging
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The Aha! Hero Demo
Weave coded the aha moment directly into their hero — no demo button needed.
ExampleProduct Demos
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Get a Demo When You're Ready
Atlan's nav has two CTAs — one starts a sales call, one doesn't.
ExampleEnablement
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Maximize Homepage Real Estate for Launch
Buffer turned their homepage into launch day real estate — and it worked.
ExampleLaunches
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The New Way of Practice Management
ExampleBuyer Enablement
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Help The Newbies Get Started
ExampleProduct Demos
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Differentiate With Transparency
Buffer's "Open" page turns radical transparency into a competitive moat.
ExampleBrand
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How to Niche Down
Understory's "Made For" section proves your ICP can always get more specific.
ExampleSegmentation & Targeting
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