Product marketing can still be fun.
Product marketing involves a lot of strategy and process, but that doesn't mean you can't have fun. This video from Framer will not only make you laugh — it's a great positioning example too. The Dancing Dads represent all of the non-techy people who want an easy way to build a website. An attempt to bring vibe-coding to the AI laggards. Could it be a sign that Framer is starting to compete with the likes of Squarespace, Wix, and GoDaddy? We'll see 👀
