An Unlikely Influencer Campaign

I think this influencer campaign is genius. Here's why: First off, this influencer is NOT currently famous. It's much cheaper than having Tom Brady promote your product. But to the right demographic of people, this person is recognizable, almost nostalgic. If you don't know who Antoine Dodson is, google him. He's also relevant to the product itself. He rose to internet fame after and intruder broke into his home, so promoting a home security system makes a lot of sense. I also just like how they told a story in this video. I get to see the person behind the internet persona and how he's actually using this product. Well done Wyze 👏