Show what your product can produce, before showing how it works.
Drafted does an incredible job showing what their product can do on their website. It's not a demo showing the HOW, but plenty of examples showing the WHAT. And in this case, I don't think buyers care about the how. They know it's largely AI-generated. What they care about is what the output will look like. Whether it's any good. That's why their site leads with examples of WHAT the results will look like. Then, once you decide you want those results, they show you HOW.
