Really Honest Positioning

In an industry that's known for lying, a trustworthy brand can be an effective differentiator. REALLY HONEST is a business insurance broker that claims to be "bad at lying." But their honest approach isn't just lip service, it seems to trickle down into product features as well. • One claim a year under £25k won't make your price go up • Every claim-free year earns you a real discount • They share the comms between them and your insurer during any claims process It's a great example of brand positioning that actually shapes the product as well.