The Human Side of AI Messaging

Most AI product messaging is focused on all the cool things it can do. Lassie takes the opposite approach and focuses on the human side of the equation. "You're a doctor. Not a machine." That's the first thing you see. Followed by a looping video of a doctor meeting a patient and spending time with his family. And right away you get it. This product is focused on letting doctors do what doctors do best, and leaving the annoying stuff to an AI. That's a message I can get behind.