Trust built before you even click around
Remember when we geeked out about Appcues ending their demo with social proof back in Edition #12? Well…Unily didn’t take our advice. First thing you see on step 1 is three massive logos with three big proof points that basically scream "look who trusts us." It's like walking into a restaurant and seeing photos of celebrities who eat there on the wall. You haven't even ordered yet, but suddenly you feel like you're in the right place. We like bringing it forward because it: • Sets expectations before you even click around • Creates that "if it's good enough for them..." feeling 🚨IDEA ALERT: Why put it at the beginning or the end…when you can just do both?
