Get straight to the point with background checks.
Most of us are selling complicated technology and therefore talk about it like it's, well…complicated. Checkr reminded me (and hopefully all of you) that our job is to take complex ideas and make them seem simple. This goes for the screens we pick, all the way down to the copy that we write. Checkr started their demo with "Let's run a background check!" That's it. No "Let's see how Checkr helps you increase operational efficiency while reducing compliance overhead through our innovative solution." Just straight-up "here's what we're gonna do." Why this directness hits so hard: I knew exactly what I was about to see It feels authentic instead of manufactured Full disclosure, I'm a tired of seeing demo intros that sound like they were written by a buzzword generator. More companies should shoot straight like this instead of trying to impress a prospect on the other side.
