Add a sticky demo CTA, so prospects can act right at peak interest.
Azuga uses blur on their customers' faces, which is a nice touch. But that's not the tip. We were clicking through their demo, genuinely enjoying it, not thinking about what came next. And then our eyes drifted up to the top of the screen. There’s a bright lime green "Book a Live Demo" CTA sitting right there in the sticky bar, following us through every single step. My eyes couldn’t miss it. By the time I noticed a sticky bar, I was on step 6. I’ve definitely seen enough to be curious. If I was a real prospect, I might have hit that "ah-ha" moment. So right at their peak of interest, there's a CTA waiting for them without making anyone hunt for it. We talked about Guru's sticky "Book a Demo" bar back in Edition #7. Azuga is the same idea but this one is impossible to miss. If you care about demand capture, this is a low-effort, high-return addition to any demo.
