Add subcopy that sets time and lowers stakes, so the click feels safe.
"Take a Guided Tour" is a fine CTA. We've seen it a thousand times. It does the job. But Splunk added two lines of subcopy underneath their tour CTA that makes you want to click it. "Got 5 minutes?" works because of something called the foot-in-the-door effect. When you ask someone for something small and specific, they're far more likely to say yes than if you make a vague or open-ended ask. Five minutes is concrete. The buyer can calculate it. They know exactly what they're agreeing to, which makes agreeing feel safe. Compare that to "Take a Tour" with no time context. That ends up being an open commitment, and nobody likes those. Then right below, they hit you with "Get a quick look at how it works.” It's lowering the stakes of the experience itself. The word "quick" reinforces the five minutes, and it signals that nobody is going to ambush you with a sales conversation at the end. It's the equivalent of saying "no pressure." Together, those two lines give you a reason to click the button.
