If a feature is hard to explain, make the demo feel like using it
We featured Encircle back in Edition #63. That tip was about giving buyers the right starting point. This one is about what happens once you're inside. Their mobile demo has a wow moment you have to see. It's a 360-degree photo feature the kind their product uses to document home restoration jobs, eliminate blind spots, and deliver what they call no-questions-asked coverage. The visual is one thing. But the way it's built into the demo makes you feel like you're actually holding the phone. That's a hard thing to pull off in an interactive demo and most people don't even try. They settle for a screenshot of the feature and a tooltip explaining what it does. Encircle let the feature do the talking. If your product has a moment that's genuinely hard to describe in words… build the demo around that moment.
