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The Pricing Section That Positions

Lindy/February 18, 2026
The Pricing Section That Positions

Video

Description

Lindy did something super clever in their pricing section — they added a fake "Human Assistant" plan to act as an anchor. It shows how much more expensive hiring an assistant would be vs using Lindy. Plus a couple of fun quips like "will betray you and everything you've ever loved." It's a creative way to position a product against legacy alternatives. And makes $49.99 feel like a no-brainer!

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Quick Details

CategoryExample
Content TypePricing Page
TopicPricing & Packaging
Page SectionPricing
CompanyLindy
PublishedFebruary 18, 2026

Quick Details

CategoryExample
Content TypePricing Page
TopicPricing & Packaging
Page SectionPricing
CompanyLindy
PublishedFebruary 18, 2026

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