Platform Pricing that Doesn’t Loose You

Multi-product, platform pricing is notoriously hard to explain. Stripe has dozens of products. How do you put that on one page? Their approach: start simple, then layer. At the top, standard pricing, 2.9% + 30¢ per transaction. Next to it, a custom path for enterprise buyers. Two options to get you started, right up front. Scroll down and you hit the full platform, broken down by categories. It's a lot of information to digest, but Stripe makes it less intimidating. A great example showing how the way you structure your pricing page makes a big difference.