Whet your appetite for growth without overwhelming buyers.
Getting someone to evaluate your product is tough, and most companies push for it too early. Mercury took a different approach with this newsletter ad, promoting a forecast template instead of their product. For curious, but not ready buyers, this tactic wets the appetite without overwhelming. If they love the template, they’re more likely to see Mercury as the perfect fit to do more. A classic crawl, walk, run strategy.
