Excellent Problem and Solution Framing

Debtfindr nails product/solution framing on their homepage, starting with a powerful hook: “Millions of Americans have debts they don’t know about.”Right away, you’re asking yourself: Am I one of them?  Then comes the solution: "Debtfindr helps you Discover, Negotiate, and Resolve your debt." This is a great example of introducing buyers to a problem they might not know they have.