Using Customer Evidence in Your H1

Here's a great example of using customer evidence in your H1. YipitData uses a rotating hero that describes specific use cases for their product. But instead of just saying "Yipit Data tracks shopper basket composition over time". They say "YipitData tracks Walmart shopper basket composition over time.". A small difference — just one word. But a major impact in terms of proof, credibility, and trust.