Show value clearly, make your product unforgettable.
Don’t just tell people how your solution delivers value. Show it. Love this example shared by Olga Denisova on LinkedIn this past week. It’s an old Panasonic ad from the 80s. A very simple and clear way to show the value of their product. Not to mention, it’s super cute. What would make this ad even better? Adding a second ladder using a competing brands battery and let people see it stop half-way up the ladder.
