Market features like a savvy influencer.
Features don’t need to be NEW to give them airtime. Two things I love about this video from Motion: 1. It feels like influencer marketing. It's not a boring company that's "excited to launch a new feature." Instead, it feels like a real marketer that stumbled upon an awesome feature and can't wait to share it. 2. It's evergreen. The video promotes their Creative Highlight feature, but doesn't give it an expiry date by calling it new or referencing it as "just launched." I think you're going to see more of this in 2025. Or at least you should.
