Notion's Approach to Influencer Product Marketing

Notion is taking influencer marketing to a new level, with this latest project from Max Reisinger. Max is a creator and entrepreneur. He has ~700K subscribers on youtube and multiple businesses, including Creator Camp — a community & incubator that brings together creators, musicians, and entrepreneurs. Entrepreneurs and creators are a big market for Notion, so they partnered up with Max on his latest video project. Max created a video called “I documented the first 832 days of starting a business.” Throughout the video, he weaves Notion and their new Q&A feature into the story. You actually see a demo of the product as he shows how he used it to manage his project. I love the meta aspect of this campaign. Max isn't simply pitching Notion. He's making his customer story a natural part of something bigger.