Vercel turned a single Product Hunt day into a social proof engine.
Vercel used community to drive a mega batch of social proof on Product Hunt. The idea: if you're building something on Vercel, launch it on Vercel Day and join the leaderboard for big prizes. The prize gets builders to participate, but the win is what it creates: a single day packed with customer evidence, in front of an audience of builders (and buyers). Anyone browsing Product Hunt gets to see what's possible on Vercel, straight from builders.
