Positioning, Messaging and Copywriting Nirvana

PMM Nirvana is when positioning, messaging and copywriting line up and catch fire. This subway ad is exactly that. Wealthsimple made its name as the “anti Wall Street” way for everyday people to invest smartly without complexity. Look at the text that’s been struck out. You’ll see just how well they portray this, while underlining one of the company’s key messages. “Time in the market beats timing the market”. Brilliant.