Educate buyers with clear, engaging explainer videos.
This is a good example of buyer enablement for complex products. Paddle’s simple and clear explainer video breaks down the concept of a merchant of record without being complicated or flashy. Featured in their website hero, the video ensures key buyer education is addressed upfront. If your product category isn’t widely known, this is an effective tactic to educate and engage.
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Put Proof by the CTA: Vincent’s ‘Better Bookkeeping’ Hero Converts Fast
Shared topics: Positioning & Messaging
The Office Called—They Want Their Expense Process Back. Use Ramp.
Shared topics: Positioning & Messaging
