HockeyStack turned their logo bar into a case study menu.
A lot of companies phone it in on their website's logo bars. HockeyStack doesn't. Hover over a logo on their site and you get a snippet of the full case study: the title, a key quote, and the name of the person featured. Click it and you go to the full page. This is a great tactic that turns a passive row of logos into a browsable menu of customer evidence.
Pebble's "How It Works" section shows what a session actually looks like — not just what the product does.
Shared topics: Enablement
Atlan's nav has two CTAs — one starts a sales call, one doesn't.
Shared topics: Enablement
