Engineered for those who reject classic marketing.
PostHog knows their ICP well. And they don’t miss an opportunity to highlight one of their major differentiators — how they do business. On their homepage, they make it abundantly clear what kind of company they ARE NOT. For example: • In their “You’ll hate PostHog if…” section they point out things like “You think your email is a good trade for that free whitepaper” and “networking events are your thing.” • In their CTA section, they poke fun at “classic marketing tactics.” This approach wouldn’t work for everyone, but for their ICP (engineers), it hits all the right buttons.
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