Polar Signals turns their product page eyebrow into a launch announcement.
See that little pill above the H1? That's what most PMMs call the "eyebrow." And it usually has one job: tell visitors your product category. Something like "Invoicing Software for Small Businesses". But we're seeing more companies, like Polar Signals, use it to also promote launches. It's a smart way to put your announcement in a place that gets a lot of eyeballs On most days it can act as a positioning tool, but when needed, a promotional tool.
