Be honest about who you serve.
I love this section on the new UserEvidence homepage. It gets clear on WHO their product is built for. And who it’s not. I asked Mark Huber, their new VP of Marketing to share his thinking: “It’s something I’ve always wanted to do - be brutally honest about who we’re a fit for on the most important website real estate we have.” Most companies would hesitate to get this specific, in fear that it might drive potential buyers away. But to me, it shows clear buy-in on positioning. Check out their new homepage — It does a number of things really well 👏
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