Solving Problems With Silence

This ad from Calm during election night, is genius. Right in the middle of a super stressful night for millions of Americans, Calm said nothing about their product. At least not directly. It was just 30 seconds of silence. “yep, just silence.” It’s a sign they really understand their customers and the problem they’re trying to solve. Calm offers a meditation app to help relieve stress, but on election night they delivered it with 30 seconds of silence. And it paid off big time.