The Office Called—They Want Their Expense Process Back. Use Ramp.
Ramp just pulled off one of the best campaigns of 2025. Last week, they hired Brian Baumgartner (also known as Kevin from the Office) as their spokesperson, put him in a glass box in NYC, and live-streamed his whole day as Ramp’s “CFO.” This campaign was obviously super creative and hilarious, but we loved it for one specific product marketing reason. It's a great campaign against the status quo. Arguably the biggest competitor for any software. It highlights the absurdity of trying to do manually, what Ramp can do automatically. Example: In real time, you see how slow and painful manual receipt processing can be, while Ramp’s platform automatically does 4000x more. It’s a funny, nostalgic campaign that perfectly contrasts the manual grind vs the efficiencies of Ramp.
