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PMM Charter Map
Map out product marketing functions and responsibilities across your organization. Assess your team's confidence in each area and identify opportunities for growth.
How to use this app:
- 1.Click on any responsibility card to flip it over
- 2.Rate your confidence level (green, yellow, or red)
- 3.Check the box if it's not your team's responsibility
- 4.Add custom responsibilities with the + button
- 5.Export your completed map as an image for presentations
Watch the tutorial
PMM Charter Map
Define your product marketing responsibilities and assess your confidence in each.
Research
The gathering of market and customer insights to inform our go-to-market strategy.
Strategy
The decisions we make around how we sell, win, and grow in our market.
Enablement
Equipping our company and customers with the messaging, content, and tools they need.
Campaigns
Promoting new and existing products and features.
Clearly identify and define our Ideal customer profile (ICP).
Understand the primary jobs-to-be-done, pain points, evaluation triggers, and desired outcomes that motivate our buyers.
Keep a pulse on our competitive landscape so we always know our strengths, weaknesses, and opportunities.
Identify and capture customer success stories and proof points.
Stay on top of market trends that affect our buyers and category.
Have clear positioning that differentiates our product.
Have a category narrative that communicates our positioning and POV.
Have clear product messaging that makes it easy for buyers to understand our value.
Have pricing and packaging that allows us to win deals, capture value, and drive growth.
Have a product roadmap that meets buyer needs and strengthens our competitive advantage.
Have a clear map of our complete customer journey.
Develop content and resources that make it easy for buyers to purchase and adopt our product.
Ensure reps understand our Ideal buyer and everything that motivates them to buy.
Have a primary pitch deck, demo flow, and talk tracks reps can confidently deliver.
Have competitive battle cards that give reps the messaging and insights they need to win deals.
Have messaging and content that helps reps communicate our value, answer questions, and handle objections.
Have a defined process for prioritizing, planning, and managing product launches and releases.
Develop and execute launch plans that drive measurable results.
Train internal teams on new products and messaging.
Develop marketing campaigns and content that drive revenue and adoption across new and existing products and features.
Confidence Legend:StrongGetting ThereNeeds WorkNot Our Responsibility
PMM Charter Map
Product Marketing Responsibilities & Confidence Assessment
Research
The gathering of market and customer insights to inform our go-to-market strategy.
Strategy
The decisions we make around how we sell, win, and grow in our market.
Enablement
Equipping our company and customers with the messaging, content, and tools they need.
Campaigns
Promoting new and existing products and features.
Clearly identify and define our Ideal customer profile (ICP).
Understand the primary jobs-to-be-done, pain points, evaluation triggers, and desired outcomes that motivate our buyers.
Keep a pulse on our competitive landscape so we always know our strengths, weaknesses, and opportunities.
Identify and capture customer success stories and proof points.
Stay on top of market trends that affect our buyers and category.
Have clear positioning that differentiates our product.
Have a category narrative that communicates our positioning and POV.
Have clear product messaging that makes it easy for buyers to understand our value.
Have pricing and packaging that allows us to win deals, capture value, and drive growth.
Have a product roadmap that meets buyer needs and strengthens our competitive advantage.
Have a clear map of our complete customer journey.
Develop content and resources that make it easy for buyers to purchase and adopt our product.
Ensure reps understand our Ideal buyer and everything that motivates them to buy.
Have a primary pitch deck, demo flow, and talk tracks reps can confidently deliver.
Have competitive battle cards that give reps the messaging and insights they need to win deals.
Have messaging and content that helps reps communicate our value, answer questions, and handle objections.
Have a defined process for prioritizing, planning, and managing product launches and releases.
Develop and execute launch plans that drive measurable results.
Train internal teams on new products and messaging.
Develop marketing campaigns and content that drive revenue and adoption across new and existing products and features.
Confidence Legend:StrongGetting ThereNeeds WorkNot Our Responsibility