Buffer turned their homepage into launch day real estate — and it worked.
When Buffer launched its API, they didn't just drop a small eyebrow or a thin announcement bar on their homepage. They put a big, chunky banner front and center, stating Buffer API is here (and not much else). Click the CTA and you're sent to a beautiful launch page that stands out in its own right. Your homepage is the highest-traffic real estate you have on launch day. Most teams underuse it. Buffer shows how going bigger and using more real estate helps draw visitors in.
Buffer's "Open" page turns radical transparency into a competitive moat.
Same industry: Social Media Management
Kit's bundled launch page shows how one theme makes five features feel like one story.
Shared topics: Launches
