Speak to both homeowners and installers effectively.
Many homepage messaging experts say you need to speak directly to one persona. But sometimes you can’t help but make it two. Renbee is a great example. They sell a dedicated platform for renewable installers, but also help homeowners find the best installers. They handle this with a clear H1 that speaks to both personas, plus CTAs and navigation items that lead to dedicated landing pages. Below the fold, their homepage also has clear messaging describing how they help each persona. Nothing fancy — just a great example of how to speak to multiple personas on one page. → See Renbee’s two-persona homepage
