Put demo CTAs in hero and nav, catch buyers wherever interest sparks.
If no one knows where your demo is, why even put it on your site? Mutiny is prioritizing their demos and we love to see it. Jason was on their website for about 15 seconds and found a demo in two locations. One as a secondary CTA in their hero section, and another pleasant surprise in their navigation menu. You should be pushing the demand team to do this because: Different visitors get interested at different points in their journey Some people look in the nav first, others start scrolling Bad fit leads have a higher chance to disqualify themselves Most companies act like one demo link is enough. So shout out to Mutiny for knowing that good demos deserve even better promotion.
