Let Buyers Choose Their Path

Huts does a great job guiding potential home builders to the right place on their site, based on their use case. Below the fold, visitors move through a “choose your own adventure” carousel. Instead of forcing one generic pitch, the page lets you choose why you’re here: • Starter home • Forever home • Second home • Investment property • Micro-hospitality Click one, and you head to a separate page built specifically for that use case. The value shifts to match what that buyer actually cares about. It's a smart way to address multiple ICPs without watering down your story.