Blanket your site with Take a Tour CTAs, each to trackable demo pages.
We've covered a ton of demos. But we haven’t talked a lot about discovering them. Lattice does an incredible job of placing their demos and tracking performance. They put "Take a Tour" CTAs all over their site…and we mean…all over. But each CTA takes you to an individual page with a full-embed demo. We like this because: You can track who's landing there and from where You've got a template that can be used for a quick turn-around If your demo placement is a bit too complicated, you might want to take a page from Lattice.
