Unlocking engagement: Gong's powerful new launch
Gong recently released their new Engage product and Amit Bendov (their CEO) took to LinkedIn to share it. This is a great example of how your CEO/founder can be a huge asset for promoting launches — as long as they’ve done the work up front to build an audience. For context, Amit’s post went viral with over 1000 reactions. Here’s what I like about his post: • It does a great job differentiating Gong from it’s competitors • He positions being late to the category as an advantage • He highlights that Gong developed this product vs acquiring it Here’s what I think it’s missing: • It doesn’t really show what the product does • It doesn’t say anything about the problem it solves • It doesn’t say who the product is for This post does a great job of highlighting Gong's differentiators, but for me, it's missing the messaging elements of a compelling value proposition. That makes me wonder if this post was targeted at a more executive audience. A big shout out to Andy McCotter-Bicknell for inspiring this example with his own breakdown of this post.
