Fin Leaves The Nest

What do you do when a new product could disrupt your core business, but you're not ready to go all in? Take a page from Intercom’s FIN. It started as a feature. Now it has its own name, pricing, and site. You can use it with Intercom or on top of another help desk. This is a smart way to give a breakout idea room to grow without destroying your core or confusing your market.