Fighting Blank Page Syndrome With Templates

Does your product suffer from blank page syndrome? Are customers overwhelmed by everything they could do, that they end up not using your product at all? For horizontal products, like Notion, the flexibility of their platform means it could be used for hundreds of possible use cases. That’s why templates are so important. And no one creates and markets templates better than Notion. If offering templates is something you’re considering — look to Notion for inspiration. Some things they do well: • They use templates as a way to onboard new users. People can onboard to Notion with the perfect template as their starting point. They don’t have to sign up and add templates later. • They leverage the creator economy. There are thousands of talented creators that make a living building high-quality templates. Notion doesn’t need to invest their own resources in building them. • They turn customer stories into repeatable templates. Notion doesn’t just share customer success stories, they create templates empowering other users to do the same. Notion just launched their new and improved templates gallery to make finding the right template a whole lot easier.