See how PagerDuty builds a repeatable system around their launches.
Here’s how to build a repeatable system around your tier 2 and 3 launches. PagerDuty introduced the concept of “Product Drops.” A section of their website where they share monthly product updates. Every month, they publish blog posts for each new feature, complete with a short demo video. They then repurpose these assets in emails, social media content, wherever else they want to share it. This is a repeatable process you can stick too for most launches. Start with the monthly product drops, and then all other content can pull from those.
