Capture demand before your launch with a waitlist.
I’m seeing more established SaaS companies do this — setting up waitlist pages for new products or even features. I love the idea of waitlists because they allow you to promote a product and capture demand - even convert it to beta users - before putting a big marketing effort behind your launch. Also want to call out the use of the “eyebrow” from Dopt as a clever way to promote the waitlist on their homepage.
Screenshot:
