Examples

20 Product Launches That Owned LinkedIn

Not Just Hype

This is launch teaser goals.

When They Zig, You Zag

One way to differentiate against AI.

Put Your Demo Back in the Box

The Only Positioning Framework You’ll Ever Need

Make the Upgrade Inevitable

Relume frames their Free plan as a step in the journey.

Show The What Before The How

Show what your product can produce, before showing how it works.

Andy Orsow Verified: "Sometimes I go rogue at Framer and make ads that: - are completely off brand"

Product marketing can still be fun.

An Unlikely Influencer Campaign

Antoine Dodson is back to promote security cameras.

Really Honest Positioning

Using trust as a differentiator.

A Homepage That Reads Like a Case Study

Using customer stories in your features and benefits.

Testimonials Straight From The Comments Section

Tom Ferry pulls social proof right from webinar comments.

Help Customer Estimate Their Credit Usage

Twin makes it easier to estimate credit usage.

Writing Your Problem Section Like a Customer

A problem section that feels genuine.

The Right Visual Makes It Click

The right product graphic goes a long way.

New Tools Need a How it Works

If you’re a new category or product, buyers need to understand what you do.

Getting Industry Specific

A great industry-specific web page example.

Old School, Meets New School Campaign

A clever product campaign from Navattic.

Narrative in 80 Words or Less

Your narrative doesn’t need to be long.

Turn Your Hero Into a Demo

EVpin turns their hero into an interactive demo.

Try This in Your Onboarding

Offer live onboarding to your new users.

Marketing Major Platform Changes

How to manage the messy transition period during major product shifts.

Answer Every Question

Strawberry Browser creates an FAQ page answering 154 questions.

The Human Side of AI Messaging

Lassie focuses on the human side of AI messaging.