Examples
Real-world examples of product marketing in action.
Topic
Not For Everyone, and That’s The Point
Sell, Don’t Build: Gumroad’s First-Dollar Focus Cuts Through the Noise
Don’t Waste Your Competitive H1
Asana Isn’t a Board—It’s the Work Platform. Prove It Below.
A POV That Doesn’t Fizz Out
Fizzy’s Homepage Plants a Flag: Kanban Without the Bloat
The Right Way to Compare
Slite vs Confluence: Start With the Why—Company-Wide, Then Prove It
The Old Way Is the Real Competitor
Stop Comparing Vendors; Compare Eras: CloudZero’s Future of Cost Control
Make the Switch a Piece of Cake
Switching from Carta? Cake Makes Migration Free, Fast, and Fearless
Anti-Incumbent Positioning
Position yourself as the smarter choice.
Imagine The Mess of Multiple Point Solutions
Consolidate your tools with Odoo's simple solution.
Everything You Need in a Hero
Get all the hero details at a glance.
Let Buyers Choose Their Path
One Site, Many Journeys: Hutz Nails Self-Selection for Multiple ICPs
Make Your ‘Why Us’ Clear
GitLab’s Why Us Page Proves Three Sharp Differentiators Beat Feature Overload
Contextual Jobs to Be Done
Streamline your meetings with AI-powered assistance.
Crystal Clear Product Messaging
Respond fast and stay informed with ease.
Anchoring In Use Cases
Transforming finance with powerful use cases.
The AI-First Strategic Narrative
Revolutionizing customer service with AI-driven strategy
Eraser’s Example Gallery
Eraser gives potential users a gallery full of diagrams created on their platform.
The Complete Homepage Video
AirOps’ Homepage Explainer Nails the Four Cs: Clear, Credible, Compelling, Different
The 'Why Us' That Tells a Story
Airfocus Turns a Why Us Page Into a Category-Crushing Manifesto
Focusing on One Clear Differentiator
Why Us: Brainfish Melts the Manual Iceberg with Real AI Support
Give Your Differentiators Proof
Intercom’s Why Us Page Makes Differentiation Impossible to Miss
Help Buyers Size Their Own Plan
Slide Into the Right Plan: Zapier’s Pricing That Picks Itself
A Product Campaign That Pulls at the Heartstrings
Save Fido, Snag Downloads: Ring’s Search Party Opens the Door
An About Page in Disguise
OpenClaw’s Launch: No Hype, Just the Story, Stats, and Substance
When the Image Does the Explaining
Show, Don’t Scroll: Eigenpal’s Hero Lands the Aha in Seconds
Showing 24 of 172 examples