Examples

Making The Case Against Claude

Conquest Planning Beats the “Why Not Just Use Claude?” Objection Early

Use Case Fire Drill

Transform chaos into clarity for new CFOs.

A+ Founder Launch Post

Launch your story, engage your audience effectively.

Klue Shows Buyers Why The Truth Hurts

Uncover the truth behind lost deals.

An Inclusive Launch

Fashion that fits every body type.

Founder Led Storytelling in Action

Founders share real stories that drive impact.

Shopify’s Starter Plan Pricing Experiment

Test pricing strategies to boost market share.

Solving the Blank Page Problem

How to Link Your Differentiation Across Channels

Replace Your Stack in One Image

Descript named nine competitors in one graphic and didn't need a single word to win.

Clay’s Record-Breaking Influencer Play

Underwater, Upside Down, On a Jetski: Kalei Still Steals the Spotlight

Differentiate on How You Run the Business

Buffer Turns Profit Transparency Into a Sharp Brand Differentiator

Get in Front of the Noise

Beat the SaaS Pocalypse: Spellbook Proves Specialized AI Outguns Generic Chat

Strong Narratives Can Still Be Funny

Not Every Launch Needs a Campaign

A Use Case Video Teaser

Build in Public: Notion’s PMM Demos Custom Agents, Hype Included

Airtable's Product-Led Marketing

PDF to Price in Seconds: Airtable’s Show-Don’t-Tell LinkedIn Playbook

Product Posts That Drive Pipeline

Dreamdata’s Screenshot Story: Show the Journey, Not Just the Feature

Comparative Storytelling (And Shot Calling)

Rillit Doesn’t Name‑Drop NetSuite—It Sets the Scoreboard and Laps It

Dogfooding That Drives 40% of Pipeline

Turn Dogfood Into Demand: Mutiny’s Team Video Drives 40% Pipeline

47-Second Rolling Thunder

47 Seconds to Wow: Ramp’s Rolling Thunder on AI Expense Updates

Chili Piper Catches the Drift

Seize the moment, turn doubt into trust.

Gather Round, It's Founder Storytime

Transforming pain points into powerful solutions.

Are You Sure Your Want To Cancel?

Show your value before they leave.